Rebecca A. Finkenbinder, Esq., MBA

Senior Counsel

Rebecca A. Finkenbinder identifies and develops innovative solutions to manage risks for intellectual property (IP) and business and corporate matters. She has strong knowledge in the areas of trademarks, branding, copyrights, advertising claims and substantiation, franchise law, web and social media law and sweepstakes and contests across all advertising mediums.

Prior to earning her law degree from The Pennsylvania State University Dickinson School of Law, Rebecca earned her bachelor’s degree in Marketing and her Master of Business Administration (MBA). This background gives her a unique understanding of how marketing and branding intertwine with the law, giving a creative perspective to her clients. For more than a decade, she has served consistently as in-house IP counsel for domestic and international public and private companies. She has experience managing their IP portfolios; assisting with IP licensing, enforcement, strategies, policies and training and serving on review boards that approve consumer-facing materials for both IP and advertising law compliance.

Throughout her career, Rebecca has protected the intellectual property of the food and beverage industry, specifically food manufacturers, growers, processors and distributors; the hospitality industry; the entertainment industry; consumer and industrial goods and services companies; technology firms; financial and educational institutions; entrepreneurs; social media influencers; artists and song writers.

In her intellectual property practice, she routinely presents arguments to the United States Patent and Trademark Office (USPTO) in support of securing trademark registration. She has instituted and defended opposition, cancellation and concurrent use proceedings before the Trademark Trial and Appeal Board. She represents clients before the FORUM, formerly known as the National Arbitration Forum, and the National Advertising Division of the Better Business Bureau (BBB). Utilizing her marketing expertise and knowledge of the food and beverage industry, Rebecca counsels clients on Federal Trade Commission and the Food and Drug Administration regulations to ensure product and marketing claims are compliant with government regulations.

Rebecca focuses on trademark and copyright law in which she frequently handles:

  • Trademark clearance, registration, licensing, protection and enforcement
  • Management of domestic and international trademark portfolios
  • IP audits
  • Global rebranding
  • Copyright registration, licensing, protection and enforcement
  • Fair use defense
  • Product recalls and customer reviews
  • Official Rules for campaigns, promotions, contests and sweepstakes
  • Website Terms of Use, Terms of Service and Privacy Policies

She also has prepared and negotiated favorable terms and agreements for strategic alliances including:

  • Joint ventures
  • Non-disclosure agreements
  • Supply and vendor sales and distribution agreements
  • Private label agreements
  • Advertising agency and marketing service agreements
  • Technology agreements

She counsels clients on the issues of labeling, endorsements and testimonials, claim substantiation and comparative and false advertising.

Rebecca also provides counseling services to entrepreneurs and business owners seeking to franchise their business, prepares franchise disclosure documents and assists with state and federal compliance issues. She advises prospective franchisees as they consider the purchase of a franchised business as well as current franchisees to ensure their rights are protected. Rebecca’s experience counseling and managing federal and state law compliance expands to various business segments, including restaurants and bakeries, healthcare services, alternative energy sources, residential and commercial painting, commercial cleaning, youth sports programs and assisted living care services.


Shippensburg University of Pennsylvania, B.S.B.A., Marketing, 1997

Temple University, Fox School of Business and Management, M.B.A., 2000

The Pennsylvania State University Dickinson School of Law, J.D., 2003




U.S. District Court for the Middle District of Pennsylvania


Lancaster Bar Association

Pennsylvania Bar Association

Dauphin County Bar Association

Pennsylvania Bar Association Commission on Women in the Profession

  • 2020-2021 Executive Council, Treasurer-elect 
  • 2018-2019 Executive Council, Co-Chair Quality of Life Committee

Past Director, Sales & Marketing Executives International, Central Pennsylvania Chapter


Harrisburg Magazine’s Local Legal Leaders list for Intellectual Property, 2015

Select Lawyers list, 2014

Pennsylvania Super Lawyers Rising Stars list, 2009

National MS Society Leadership Award, 2009

Shippensburg University Outstanding Young Alumnus Award, 2009

Relevant Experience

Conducted intellectual property audit for international industrial corporation, consolidating global intellectual property portfolios for five divisions; drafted intellectual property policies; conducted intellectual property training company-wide

Acts as in-house intellectual property counsel, advising on intellectual property disputes, strategizing intellectual property policies, managing intellectual property portfolios, and developing cost-effective solutions to support business objectives and goals

Managed worldwide and domestic trademark portfolios for companies of various sizes

Negotiated creative consideration element of settlement agreement for international food company

Legal member of Consumer Advertising Review Board, reviewing and approving all consumer-facing materials worldwide

Registered, maintained and enforced trademarks for pharmaceutical companies, senior care living centers, medical technology organizations and healthcare consulting companies

Counseled established home healthcare provider in decision to franchise

Managed international enforcement actions for owner of patented automatic injection device


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280 Granite Run Drive, Suite #300
Lancaster, PA 17601
Phone: (717) 556-1000
Fax: (717) 441-3810



4250 Crums Mill Road, Suite #201
Harrisburg, PA 17112
Phone: (717) 216-5505
Fax: (717) 547-1900



100 Deerfield Lane, Suite #240
Malvern, PA 19355
Phone: (484) 328-8500
Fax: (484) 713-52410

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