Sherry L. Smith
Business Development Strategist
Sherry L. Smith is a Business Development Strategist for Saxton & Stump. As a part of the firm’s business development team, she assists with the implementation of the firm’s overall strategy to ensure the continued growth and success of the firm.
In this role, Sherry works closely with attorneys to generate new business and expand current client relationships. She organizes and provides business development training programs for attorneys and assists with lateral hire onboarding. In addition, Sherry supports the firm’s customer relationship management system and uses analytics to drive pipeline management.
Sherry has over 20 years of experience in sales and business development roles. Most recently, she worked for a local full-service media production company as a business development specialist where she identified emerging opportunities and implemented strategies for client acquisition and strengthening customer relationships. She also spent time as a business development director, consulting Lancaster businesses on advertising sales and sponsorship placements to grow their brand recognition and support their business growth.
Previously, she was the founder and chief marketer of a California-based interior design company. She also launched, executive produced, marketed and hosted the first interior design segments airing on a local NBC affiliate station. Sherry has served in a variety of sales roles across a broad range of industries including advertising account executive for a Nevada publishing group, new home counselor and licensed realtor for a local community home builder. She was an account executive for a global healthcare services and products company where she managed a territory that generated over $3 million in annual revenue.
Sherry is, and has been, involved in many local organizations such as Girls on the Run, the Leukemia and Lymphoma Society, Big Brothers Big Sisters of America, LCBC Church and the Lancaster Chamber. She received her B.A. in Journalism and Public Relations with a concentration in Marketing from Rider College (now Rider University) in Lawrenceville, New Jersey.
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